Role : Designer
Client: Quiksilver
Agency : NA
Designed web banners, print ads and in-store visuals for the Fuseflex Wetsuit Campaign. I loved the tongue and cheek copy and artwork in this campaign. This project was a great example of the freedom we had at Quiksilver to do unique product campaigns that didn’t necessarily reflect our corporate brand guidelines.
Digital Banner Ads
Print Ads
There is always a story behind every surf trip. Here we wanted to go deeper into each surfer and their unique perspective. Interviewing both athletes, I picked quotes from Dane Reynolds and Kelly Slater that gave a little insight into their world. Instead of using our typical A-roll shots from each trip, I got to go through hundreds of photos from their travels and pick something more unique. Shown below are the ads that ran in Surfer magazine.
“I always think about how lucky we are that there’s even an ocean, and it’s not too hot or too turbulent or it’s not made of acid that burns our skin off” Dane Reynolds
"I've always thought surfing is a reflection of who you are. Your personality definitely comes out when you surf. For me, I want my surfing to be a reflection of everything I've ever seen" Kelly Slater
Designed visuals for online banner, print and poster ads. Unlike other campaigns that were specific to either surfing or skateboarding, this campaign combined both to promote Quiksilver's new denim products.
Designed the logo and cover artwork for the Quiksilver short film. The film captures surfers in Indonesia, Tahiti, Fiji, Australia, Costa Rica, Mexico and Reunion Island. This artwork was also used across digital and social media channels.