Role: Senior Designer
Client: Levis
Agency: AKQA
The Live in Levi's Project showcases different artists, influencers, and musicians who tell their unique stories wearing Levi's. We created a social platform that blends e-commerce with storytelling. Focusing on what makes each artist unique, we shot items that are special to each person (including their favorite pair of Levis). These items link to photo galleries, videos, music, quotes and the persons favorite pair jeans.
Using the unique stories and images of the influencers featured in the Live in Levi’s campaign we took over all of Levi’s social channels to further broaden the campaign. This included facebook, instagram, youtube, twitter and pinterest.