Role: Senior Designer
Client: Audi
Agency: AKQA
Similiar to Tesla, Audi’s first all electronic vehicle has to be reserved and uniquely configured before shipping to dealers. After reservation their are numerous things the customer must do and learn before getting their vehicle. To help better facilitate this process we designed a new site experience to ensure customers were excited and ready for when their custom vehicle was shipped to them.
Worked on various projects for myAudi, from designing the site navigation to accommodate adding saved configurations, and reservations to integrating Audi financial services into the site. This functionality expanded the myAudi platform to not just serve current owners but pre-owners and prospective customers.